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Content and design
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In the world of eZ publish, content and design is separated.
By content we mean information that is to be organized and stored in some structure (for later retrieval). It may be the actual contents of a news article (title, ingress, body, images), the attributes of a person (name, birthday, address, facial photo) and so on.
Obviously, the information stored in a content structure must be presented somehow, preferably in a way that is easily understood by humans. While content means "raw data", design is all about the way the data is visually presented. When talking about design, we're talking about the things that make up a nice interface: style sheets, banner images, layouts, etc.
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